Fingles approached YDI to update and unify their brand image and carry that through a new web design. With new leadership and youth in their ranks they sought a look that would respect their heritage but translate to a contemporary audience.
YDI was inspired by the strong industrial aesthetics of Fingles shop, machines and rich company archives. YDI created a suite of logos that centered around a custom logotype that combines merges work-horse industrial characteristics with some decorative flair. The full emblem proudly incorporates their founding year and proud home of Baltimore.