The brand that YDI developed for DesignerBank is comprised of simple elements that work together harmoniously, from a modern geometric sans serif to a symmetrical icon that brings circular forms into the counters of the “d” and “b.” The curvature of the letterforms is echoed in the rounded edges of featured photography.

The brand’s primary black and white palette also includes minimal accent colors that lend an extra pop of energy and depth. A clean overall aesthetic keeps things consistent across
a variety of media.

YDI provided extensive guidelines to ensure that the expression of the brand remains consistent throughout all applications. Detailed pages describing typography, color use, patterns, and more guide the client as DesignerBank is rolled out into the digital space.

YDI’s website design focuses on strong UX and UI – YDI walked the client through the entire design process, from wireframe to a full layout design. Engaged communication at every stage of this process ensured that the expression of DesignerBank’s brand remained consistent throughout the website.

Visit the website.

YDI also worked with Cypher Learning LMS (Learning System Management) to provide a learning platform for interior design students. Through Cypher, clients are able to manage their courses, classes, and billing subscriptions.

YDI also focused on mobile users, with a responsive design that allows everything from typography to page layouts to display nicely across a wide variety of devices – from large desktop computer to iPads and mobile phones.