R. House
Completed Date
2016
Industry
Hospitality
Discipline
Experiential Design
Brand Design
Website Design
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_logo.jpg)
YDI was commissioned by Seawall Development to name and brand their latest venture in Remington: a food hall, complete with a bar and stalls for 12 different vendors. Seawall and YDI decided upon the name ‘R. House,’ meant to represent both Remington and the desire to create a community gathering spot.
R. House’s brand is rooted in the building’s industrial look and history. The stenciled ‘R’ complements the letterpress-inspired logotype, and a vibrant red-orange brings a bit of playfulness to the brand.
![](https://www.yountsdesign.com/wp-content/uploads/2016/12/rhouse_color-palette.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2016/12/rhouse_biz-cards.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2016/12/rhouse_logo-guides.gif)
Playfulness was the most important objective in R. House’s environmental graphics. A large painted R is connected across windows with outlined vinyl on the exterior of the building. Steel exterior directional signage complement R. House’s industrial look, while painted graphics on the interior play with dimensionality.
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_ext02.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_pylon.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_hours.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_tenant-directory.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_backlit-sign.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2016/12/rhouse_ext-corner.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_floor-painted01.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_floor-painted02.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_repeat.gif)
![](https://www.yountsdesign.com/wp-content/uploads/2016/12/rhouse_trash-vinyl.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_bathrooms.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2016/12/rhouse_int.jpg)
R. House’s website furthers the overall brand by mixing industrial textures and colors with clean typography and easy-to-use UI. Vendor information and events can be managed dynamically through WordPress, allowing the client to update any important information at a moments notice.
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![](https://www.yountsdesign.com/wp-content/uploads/2017/06/rhouse_web.jpg)