A custom “M” icon anchors the five studios housed under The Mine’s roof: Ride, Yoga, Form, Yard, and Barre. Each discipline is represented by a unique secondary mark that plays off the visual language of the primary logo’s typography.

The website that YDI developed for The Mine is clean, sleek, and dynamic. It allows a curated series of motivational photos to take the main focus, using the minimal and effective brand palette to showcase them front and center. The brand typography is on display here as well, complete with its signature “M” mark, and supporting typefaces.