The Yard at Mission Rock
Completed Date
2015
Industry
Hospitality
Discipline
Experiential Design
Brand Design
Website Design
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/theyard_full-logo.jpg)
YDI was commissioned by the San Francisco Giants to help name, brand, and build a website for their new project. The Yard’s name was born out of the playground-like concept of the project, and the branding follows suit with contrasting aesthetics of utility versus playfulness.
![](https://www.yountsdesign.com/wp-content/uploads/2015/03/theyard_color-palette.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2015/03/theyard_solid-logos.jpg)
The Yard’s environmental graphics expand on the brand, using overlapping colored lines and stencil-cut details to create a DIY feel. Painted and built signs are incorporated into the corrugated metal to create a cohesive, playful experience.
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/theyard_courtyard.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/theyard_courtyard-sign.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2015/03/theyard_courtyard-sign.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2015/03/theyard_anchor-brewing.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/theyard_pylon02.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/theyard_pylon.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/theyard_cut-metal.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/theyard_directional.jpg)
![](https://www.yountsdesign.com/wp-content/uploads/2017/06/theyard_restroom.jpg)
The Yard’s website is as playful as the project itself. A grid-based layout is broken with off-kilter angles and design details, also implementing the color scheme to create a unique online experience. The events system is managed through WordPress, allowing the client to update the calendar as necessary.
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![](https://www.yountsdesign.com/wp-content/uploads/2017/06/theyard_homepage.jpg)