Wanting to draw attention to the area and create a buzz for coming projects, Monroe St Market contracted YDI to create a unique sign specifically for Artswalk that could be seen from afar and get viewers talking.
YDI designed a sign that warps the standard pylon sign and created a work of art in its own right. At each corner of the four-sided sign, the letterforms spelling out Artswalk wrap around to create a distorted tower that changes with every angle you look at it. LEDs were installed within the letters to change color at night, so to be visible from a distance. In addition, tenant signage around the Artswalk district were created with natural materials that bring a consistent look and feel to the project.