YDI was brought on to give the space a name and unique brand to compliment the fun and funky spaces. The name ‘B-Side’ has layers of meanings as it can reference the b-side of a record, ‘b’ for basement or Baltimore and it also pairs well with the hotel’s rooftop restaurant name ‘Topside.’ In addition to the geometric logotype that plays with the tension between circular and rectangular forms YDI created a custom typeface that can be used for posters or event headlines.
While the interiors are distinctly American, the private rooms and food and drink service are Asian inspired. YDI designed the simple utilitarian menus to be filled out by guests and hand delivered to the bar. The ‘Liquid Courage’ lunch box lives up to its name with a can of Hotel Revival’s house beer ‘Thirstay’, a single shot of Jameson, a vile of Chef Wilbur Cox’s house-made pickle juice to wash it down and a special toy!