YDI

Polar Park

The home of the Worcester Red Sox (WooSox), Boston’s new Triple-A affiliate team.

YDI was proud to be a member of the All-Star development team composed of the WooSox Owner/Executives, The City Of Worcester, Janet Marie Smith, and DAIQ Architects. YDI worked within many facets of the newly built Triple-A baseball stadium that started in zoning/planning running all the way through install and up to the first pitch in the 2021.

The first task was to create an identity that incorporated the Park’s local naming rights sponsor Polar Seltzer with the City of Worcester. The logo system needed to be flexible enough to work in signage, marketing and merchandise.

Polar Park has its own distinct visual language unique from Fenway Park but they have a shared affiliation with the Boston Red Sox organization. At the stadium approach, YDI created oversized replica World Series rings from some of their players who passed through the Triple-A club on their way to the big leagues.

Within the Park, there is a clear pride and connection to the City of Worcester nicknamed the ‘Heart of the Commonwealth’. YDI was inspired by historic Worcester baseball ephemera and designed an insignia that was cast into the blue metal seat ends at each row. Additionally, we used archival photos to help inform the design of an oversized bobble head donning a late 19th century era Worcester Worcesters uniform and sporting a handlebar mustache.

The Woo-Sox mascot, Smiley Ball (based on the now ubiquitous 1960’s design of Worcester illustrator Harvey Ball) is introduced throughout the park in surprising and delightful ways including at the top of the foul poles and repeated inside the playground’s sign letters.

In addition, the YDI team created a hierarchy system with dedicated structures and placement for sponsorship integration throughout the park.

YDI worked with the concessioners and Woo-Sox to create names, logos and signage for the ballpark food & drink vendors. The team utilized expressive typography to identify each stand.

While the Smiley Ball character was developed by another studio, YDI was tasked with creating specific character studies for inside the locker room and weight room. The WooSox players & coaches requested a more aggressive Ball inside the clubhouse to match their team’s competitive spirit.

YDI also created the 21 Club display wall to highlight the team’s sponsors.

Signage Fabrication:
Design Communications Ltd
Sign Pro

Mural & Sign Painter:
Ryan Gardell