The dispensary’s ownership group tasked YDI with first coming up with a unique name and brand. The name Storehouse stood out among others because it’s approachability and it’s meaning: an abundant supply or source. The logotype utilizes a slab-serif typeface that features a unique ligature. The ligature moment is isolated between the ’s’ and ‘h’ to form the signature Storehouse emblem.
In addition to the traditional branding elements, YDI tackled the task of creating a proprietary infographic called the ‘Storehouse Spectrum’. The graphic boldly uses overlapping colors, plant icons and descriptors to educate patients who might be new to the world of cannabis on the different strains of and their general effects.
YDI was charged with designing the signage system for the boutique space. The neon blade sign was inspired by mid century pharmacies and drug stores. Back lit and placed on the feature wall at the end of the space, the 4’ cnc-cut logo is made out of ash wood strips at varying depths. The varying depths create a unique texture and change the way it appears depending on the viewers angle of perspective.
To complete the project, YDI applied the branding across a wide range of collateral materials and swag items to be sold in house or handed out as promotional items. YDI also created a series of social media posts and template, for the staff to follow as they sought to create an initial following when the store opened.
The Storehouse web presence presented its own set of challenges. It required a flexible design that could be maintained by the client, to rearrange page elements post website launch. Using a 3 column grid, the design incorporates defined element blocks. With the choice of testimonial block, slideshow, image and text blocks, Storehouse achieved this capability through a friendly user interface.
Diving deeper into the website, Storehouse dispensary’s unique infographic, ‘The Spectrum’, presented an opportunity to educate its audience through its thoughtful hover interactions — bringing the spectrum to life.